意库马艺术涂料 | 广州建博会上演“狂野”美学，全球首发陶泥·莱切石精研亮相
广州，2024年7月8日 盛大开幕的第26届中国建博会（广州），意库马艺术涂料以其标志性的“狂野的意库马”主题展厅，再次引领行业风尚，将艺术与材料的无限可能呈现给全球观众。意库马，作为意大利原装原罐高端艺术涂料的领军品牌，在这场建筑与装饰行业的年度盛事中，展示了品牌对于“狂野”概念的独到解读和全新诠释，为每位参观者奉上一场视觉与心灵的双重盛宴。
Guangzhou, July 8, 2024 — At the grand opening of the 26th China International Building and Decoration Fair (CIBDF) in Guangzhou today, Ecoart, the premium Italian art paint brand, once again leads the industry trend with its iconic "Wild Ecoart" themed exhibition hall, showcasing the infinite possibilities of art and materials to a global audience. As a leading brand of high-end art paints imported directly from Italy, Ecoart presents its unique interpretation and new take on the concept of "wildness" at this annual event for the building and decoration industry, offering every visitor a feast for both the eyes and the soul.
△意库马总部执行总裁弗朗切斯科·帕拉佐先生与意库马（中国）CEO项兴浩先生展会合影
1设计理念与品牌远景
意库马展厅的设计理念根植于对“狂野”的深刻理解与重新诠释，旨在探索艺术与材料之间交融碰撞的无限可能。品牌邀请每一位访客成为这场艺术探索的探险家，步入一个超越现实的创意空间，感受意库马所传递的品牌价值与无限机遇。
The ITALIA showroom's design philosophy is anchored in a profound reinterpretation of "wildness", dedicated to exploring the infinite possibilities of fusion and impact between art and materials. The brand beckons every visitor to transform into an explorer of this artistic odyssey, stepping into a space of creativity that transcends the realms of reality, where one can truly experience the brand values and boundless opportunities communicated by ITALIA.
2全球首发产品：陶泥·莱切石
展会期间，意库马意大利总部CEO Francesco Palazzo先生隆重推出了一款全球首发产品——陶泥·莱切石。这款涂料的灵感源自意大利南部迷人海滨城市莱切，以其天然陶泥石灰基底和特殊矿物添加，赋予墙面自然的质感与微妙的光泽，仿佛莱切古城在阳光下的温柔呼吸，彰显出意库马对自然美的独特追求与表达。
During the exhibition, Mr. Francesco Palazzo, the CEO of ITALIA Art Coatings' Italian headquarters, proudly unveiled a global first: the Terracotta Lecce Stone. Inspired by the beguiling seaside town of Lecce in Southern Italy, this coating harnesses the natural essence of terracotta and lime, enriched with proprietary mineral additives. It imparts onto walls a texture that echoes the natural touch of the earth and a subtle luster reminiscent of Lecce's ancient stones basking gently in the sunlight. This embodies ITALIA Art Coatings' singular quest and articulation of natural beauty.
“ 一匹陶泥莱切石之马，承载意大利风情，献礼意库马
它，跨越海洋的礼物，凝聚了意大利总部对意库马的深情厚谊
将意大利的灵魂带入每一个意库马空间 ”
3坚持参展与市场策略
面对行业内外部环境的挑战，意库马（中国）CEO项兴浩先生表示，尽管今年部分企业选择退出广州建博会，但意库马自2020年首次亮相以来，始终坚定地站在这个舞台上。意库马相信，这一平台不仅是品牌实力与信心的展示窗口，也是与业界同仁及广大消费者深度互动、共同成长的宝贵机会。2024年，意库马视此次参展为品牌乘风破浪、稳健增长的新起点，旨在深化市场布局，携手经销商伙伴共创辉煌。
Confronted with challenges from both inside and outside the industry, Mr. Xiang Xinghao, CEO of ITALIA China, stated that despite some companies opting out of this year's Canton Fair for Building Materials, ITALIA has remained steadfast on this stage since its debut in 2020. The company firmly believes that this platform serves not only as a showcase for brand strength and confidence but also as a valuable opportunity for deep engagement and mutual growth with industry peers and a broad consumer base. Viewing the participation in 2024 as a fresh start for the brand to weather storms and achieve steady growth, ITALIA aims to deepen its market presence and forge ahead to brilliance in collaboration with its dealer partners.
4全渠道深耕赋能经销商
2024年上半年，意库马通过全渠道矩阵营销模式深度赋能经销商，线上打造了由短视频与直播电商构成的全网品牌矩阵，构建了超过1000个矩阵账号，有效提升了品牌曝光度，为全国门店引流。线下，则实施“保姆式”帮扶计划，提供一站式的“无忧式”辅导培训，全力支持经销商市场拓展，意库马做最懂经销商扶持的艺术漆品牌。
In the first half of 2024, ITALIA empowered its dealers through an omnichannel matrix marketing strategy. Online, it crafted a comprehensive brand matrix featuring short videos and livestream e-commerce, establishing over 1,000 matrix accounts which significantly increased brand visibility and directed traffic to stores nationwide. Offline, the company rolled out a "nanny-style" support program, offering one-stop "worry-free" coaching and training, fully backing the dealers' market expansion efforts.ITALIA positions itself as the most dealer-savvy art paint brand, deeply committed to supporting its distributors.
意库马在2024年中国建博会（广州）上的精彩亮相，不仅彰显了品牌在全球艺术涂料市场的领导地位，也预示着其在中国市场持续深耕的决心与信心。意库马，正以“狂野”的姿态，引领艺术涂料行业的未来趋势，开启一段全新的品牌传奇。
