牧尚门窗·发展新机遇丨旧窗焕新，门窗的黄金时代来临

随着时代的发展，家居行业正经历着深刻的变革。在人们对美好生活的不断追求下，旧窗焕新成为当前备受关注的焦点。门窗行业迎来了新的机遇与挑战，牧尚门窗以敏锐的洞察力和积极的行动，在这场变革中展现出独特的魅力与担当。

With the development of the times, the household industry is undergoing profound changes. In the continuous pursuit of a better life, the old window renewal has become the focus of attention.

在当下门窗行业、政策以及消费人群的改变等趋势下，需要不断创新和提高技术水平，以满足市场需求和可持续发展的要求。抓住行业转型窗口，顺势而为，从门窗产品、渠道、服务、品牌等全方面布局“旧窗换新”，才能一直站位门窗行业的头部。

Under the current trend of door and window industry, policy and the change of consumers, we need to innovate and improve technology to meet the demand of market and sustainable development.

2024年，国务院印发了《推动大规模设备更新和消费品以旧换新行动方案》，紧接着商务部联合14部门落实前者的《推动消费品以旧换新行动方案》的通知，两大重量级政策（方案）宣告新一轮的大规模以旧换新潮正式来临，促使“以旧换新”的政策东风逐渐猛烈。

In the 2024, two major policies announced a new round of large-scale exchange of old for new formally came, prompting the “Exchange of old for new” policy of the east wind gradually fierce.

需求改变

家居置业人群的改变让门窗行业迎来了新的市场。据数据显示，90后人群中工作五年后有房率超过50%，而身为“Z世代”消费群体对于家居空间有更高要求。大多数居民对家庭现有旧门窗的使用体验感不佳，门窗焕新呼声此起彼伏。其中相当一部分消费者在选购门窗产品时，对颜值设计要求和品牌价值也日益显现。

The majority of residents to the family existing old door and window's use experience is not good, the door and window renewal call one after another. A considerable number of consumers in the purchase of door and window products, the face value of the design requirements and brand value is also increasingly apparent.

行业变革

在科技的推动下，门窗行业的技术和材料也在不断创新。新型窗户材料如中空玻璃、Low-E玻璃、断桥铝窗等具有更好的保温、隔热、降噪等功能，大大提高了窗户的性能。此外，随着消费者需求的多样化，个性化定制已成为旧窗焕新市场的趋势。消费者可以根据自己的喜好和需求选择不同的窗户款式、颜色和材质。

Driven by technology, the door and window industry technology and materials are constantly innovating. New window materials such as insulating glass, Low-E glass, The Broken Bridge aluminum window with better functions, greatly improve the performance of windows.

多年来，牧尚门窗始终践行身为民族企业的担当，紧跟国家战略发展要求。在洞察消费者在旧改方面的焕新需求后，牧尚门窗立即行动，从门窗设计、生产、运输、安装、售后服务的方方面面，全周期全维度的为消费者提供更舒适安心的”旧窗焕新”服务。

In insight into the consumers in the old renovation of the new demand, from the door and window design, production, transportation, installation, after-sales service, full cycle and full dimension to provide consumers with a more comfortable and secure"Old window renewal" service.

擘画蓝图

解决旧窗改造痛点

旧窗焕新，牧尚希望能在实际操作中解决消费者对于旧窗改造过程中的顾虑，以“即装即住”的原则，在不破坏原有装修的前提下更换门窗，快速、高效地完成旧窗更换，同时最大限度地减少对现有室内装修的影响。

Mushang hopes to address the concerns of consumers in the process of retrofitting old windows in practice, replacing windows on the basis of the principle of“Pack and live” without destroying the original decoration, minimize the impact on existing interior decoration.

同时，牧尚还提供门窗定制化服务，根据消费者的具体需求进行量身打造，满足不同消费者的个性化需求。牧尚提供“上门量房、专业设计、场地保护、无损交付、五心安装、即换即住”的服务，专业便捷的效率让消费者安心换窗，售后无忧。

We provide“Door-to-door measurement room, professional design, site protection, non-destructive delivery, five-heart installation, that is, live” service, professional and convenient efficiency let consumers worry about changing windows, after-sales worry-free.

通过技术经验和服务优化，实现旧窗焕新，无需进行大规模的拆改，既保护了住户的原有装修，又提升了居住的舒适度和节能效果，体现了高质量发展的要求。同时助力更多消费者实现高品质空间焕新升级，也引导了门窗行业服务升级的新方向，具有重要的民生和社会意义。

Through technical experience and service optimization, the old windows can be renewed without large-scale demolition, which not only protects the original decoration of the residents, but also improves the living comfort and energy-saving effect, reflects the requirements of high-quality development.

品质保障

守护安全第一防线

门窗不仅是家居安全的第一道防线，更是保障室内温度和隔音效果的重要屏障。但许多老旧小区的门窗状况堪忧，密封性差、开启不顺畅、老化开裂、安全隐患严重等问题亟待解决。因此，选择一款性能卓越、坚固安全的门窗，对于提升居家舒适度至关重要。

Windows and doors are not only the first line of defense for home safety, but also an important barrier to ensure indoor temperature and sound insulation effect. But many of the doors and windows in old neighbourhoods are in poor condition. Therefore, the choice of a performance excellence, strong and safe windows and doors, for the enhancement of home comfort is essential.

自创立以来，牧尚门窗专注无缝整焊整喷门窗领域，始终将产品品质视为企业发展的生命线，拥有国际先进的生产技术和优质原材料。不仅在隔音、隔热、防水、安全等多方面表现卓越，在外观设计上更是广受认可。整焊整喷、圆角设计，性能强悍，极简大方。牧尚不断生产高颜值、高性能、高品质的产品，为用户营造一个又一个既舒适安全又充满艺术美感的生活空间。

Since its inception, Mushang doors and windows focus on seamless whole welding whole spray doors and windows field, always product quality as the lifeline of enterprise development, with international advanced production technology and high-quality raw materials. Strong performance, simple and generous. For users to create a safe and comfortable and full of artistic aesthetic living space.

前景可期

焕新家居市场活力

随着国家政策引导和市场需求的不断增长，中国系统门窗及家居产业将在存量时代迎来新的红利期。据中国建筑装饰协会住宅产业分会研究测算，我国现有超16万个老旧社区，旧改需求面积达40亿m²，预计“十四五”期间，中国老旧小区改造市场规模接近3.6万亿元，年均市场规模超过7000亿元，可见旧窗焕新市场潜力巨大。

Along with the national policy guidance and the market demand's unceasing growth, the Chinese system door window and the household industry will welcome the new dividend period in the stock age. The old window renewal market has great potential.

这为家居行业带来了巨大的机遇，也鞭策着门窗从业者们不断提升自身能力。牧尚深知这一情况，不仅在产品研发与创新上持续发力，更注重服务品质的优化。通过智能化生产提升效率，以高性价比的产品赢得市场。同时，加强人才培养与引进，提升团队专业素养。相信在多方面努力下，牧尚门窗将在存量时代绽放更耀眼的光芒，推动整个行业迈向更高的台阶。

This for the home industry has brought great opportunities, but also urged the door and window practitioners continue to improve their ability. Pastoral is well aware of this situation, not only in product research and development and innovation, more focus on service quality optimization.

旧窗焕新改造，不仅可以消除住房安全隐患，还可以改善生活环境，提高生活品质。牧尚希望能够通过产品优势和专业的门窗设计、生产、销售及售后服务，焕新家居市场活力，为中国亿万用户提供高品质的门窗产品，为中国消费者打造理想家居生活。

Through product advantage and professional door and window design, production, sales and after-sales service, we hope to rejuvenate the home market and provide high-quality  products for hundreds of millions of users in China, for Chinese consumers to create a reasonable home life.

图文来源：牧尚门窗官方公众号，侵删