Global Furniture首次亮相广州家博会 带来独具一格的美式生活方式
On March 18, 2019, the 43rd China International Furniture Fair (Guangzhou) (hereinafter referred to as “CIFF Guangzhou”) was held in time. As the highest-level furniture fair in Asia, CIFF Guangzhou attracts thousands of furniture brands and millions of professional audience every year. At this year’s fair, a “new guest” from the US -- Global Furniture USA had attracted great attention since its first appearance.
作为美国领先的家具品牌，Global Furniture USA (GF)自1999年成立以来，就凭借独特的室内设计，以及对于生活的享受、热情与追求，在短短20年的发展时间里，迅速成为最受全美最受喜爱的家具品牌之一，拥有超过2000家以上的门店；尤其是在2018年，GF首度携手知名美国说唱歌手DJ Khaled 合作推出WE THE BEST品牌，凭借大胆创新的高端品牌家具，配饰及家居系列成为迅速“吸粉无数”，甚至“未卖先火”，受到包括中国用户在内的不少消费者的追捧和喜爱。
Since its establishment in 1999, the leading furniture brand in the US, Global Furniture USA (GF) has rapidly grown into one of the most popular furniture brands owning more than 2,000 stores in the US during 20 years with its unique interior design, as well as the enjoyment of life, passion and pursuit to life. Especially in 2018, GF partnered with the renowned US world’s biggest celebrities DJ Khaled for the first time to launch WE THE BEST have collection. With the bold and innovative high-end brand furniture, accessory and household series, the collection quickly attracted millions of fans, and even hit the market before sales, winning the hearts of many consumers including Chinese users.
而在本次广州家博会上，企业则首次将与Khaled 合作的WE THE BEST品牌带到中国，为中国用户展现完全不一样的美式家居生活；而其以别具一格的金色主色调和设计感，搭配狮子，鲜花以及钥匙等元素，并通过高端的材质呈现，一经展出，就吸引到了众多参观者，成为当届展会上最大的“黑马”。
At this CIFF Guangzhou, the company brought WE THE BEST have collection which is established through the partnership with DJ Khaled to China for the first time, displaying a different American home life to Chinese users. With the picturesque gold as the dominant hue, matched with elements like lion, flower and key, the collection attracted many audiences after it was presented by high-end materials, becoming the strongest “dark horse” at this fair.
而Global Furniture USA 董事 Jeffrey Wallner也在展会上接受了包括搜狐，新浪，网易，腾讯，今日头条等在内的超过20家国内的采访；他介绍说，之所以选择参加广州家博会，是为了更好的向中国用户介绍Global Furniture的产品，同时将最流行的美式文化带到国内；同时， Jeffrey也表示，他并不认为一定要刻意去区分美国用户和中国用户的不同，而是将所有的用户都看作是不同喜好，不同受众的人群，而WE THE BEST品牌就是专门为千禧一代的用户打造的，属于他们的家具产品；他还详细介绍了WE THE BEST产品中四大元素——金色，狮子，鲜花以及钥匙的由来，分享了关于品牌未来在中国的发展趋势。
President of Global Furniture USA Jeffrey Wallner received interviews from over 20 domestic media including Sohu, Sina, NetEase, Tencent and Toutiao. According to Jeffrey, the reason why GF chose to participate in the CIFF Guangzhou is to better introduce the products of Global Furniture to Chinese consumers, and bring the most popular American culture to China. Meanwhile, Jeffrey also stated that it is not necessary to distinguish the differences between the US consumers and Chinese consumers, but to regard different consumers as groups with various hobbies. The WE THE BEST have collection is exclusively designed for the millennial group. He also specifically explained the origins of the four elements, namely gold, lion, flower and key, as well as shared the future development trend of GF in China.
The famous designer Shuhei Aoyama also came to the booth of GF, and visited the whole exhibition area of GF led by Jeffrey. Shuhei Aoyama believes that this unique design and intense personal style will certainly become popular among Chinese young users.
除了在展会现场带来优质的产品以外，在接下来的时间里，Global Furniture还将为中国用户带来独具一格的美式生活方式，并针对中国消费者推出更多更好的产品，以适应中国用户的审美需要；而我们也期待着，Global Furniture的“新美式”时代！
Apart from the quality products brought to the fair, Global Furniture will also bring the unique American lifestyle to Chinese consumers in the future, as well as launch more good products targeting at Chinese consumers to adhere to their aesthetic needs. We also look forward to the “New American Style” era of Global Furniture!